Ralph Lauren, Creative Design Project, 1st place out of 75 participants.
Inspired by sport Americana, this presentation aimed to target the rising independent while introducing a conceptual collection of vintage sport themes that felt relevant and forward thinking for the Ralph Lauren brand. This initiative centered on blending the brand's rich heritage with a contemporary twist, emphasizing detail and styling through the lens of the new age RL consumer. This project was eventually used in re-introducing POLO SPORT.
