88rising x Hajime Sorayama augmented reality collection released worldwide in celebration of 88rising’s annual Head in the Clouds music festival. This revolutionary capsule aimed to bridge the gap between fashion, art, and technology. Through crafted embroidered executions of Sorayama’s artwork, we worked with an AR artist to bring Sorayama’s artwork to life through Augmented Reality filters that automatically linked to social media platforms such as Snapchat and Instagram.
The capsule was released at retailers such as Opening Ceremony, HBX, NTWRK and JUICE Shanghai. Key items were the AR Nylon Jacket with removable liner and the AR 420G brushed fleece hoodie. Each piece is a wearable art piece that allowed wearers to interact with Sorayama’s art in unprecedented ways.
